Privacy Policy

1. Introduction

This Privacy Policy ("Policy") describes how 7xmm ("7xmm," "we," "us," or "our") collects, uses, stores, discloses, and protects the personal information of individuals ("you," "your," or "Player") who access or use the 7xmm website, mobile platform, games, and all related services (collectively, the "Platform").

7xmm is committed to protecting the privacy and personal data of all players, including those accessing the Platform from Manila, Cebu, Davao, Quezon City, Makati, and across the Philippines. We process personal data in accordance with applicable Philippine data protection laws, including the Data Privacy Act of 2012 (Republic Act No. 10173) and its Implementing Rules and Regulations, as administered by the National Privacy Commission (NPC).

By registering an account or otherwise using the 7xmm Platform, you acknowledge that you have read and understood this Policy and consent to the collection and use of your personal data as described herein. This Policy should be read together with our Terms & Conditions.

2. Data We Collect

7xmm collects personal data through several channels — directly from you when you register or interact with the Platform, automatically through your use of the Platform, and in limited cases from third-party sources. The categories of personal data we collect include:

We do not intentionally collect sensitive personal information such as racial or ethnic origin, political opinions, religious beliefs, or health data, except where strictly required for responsible gaming compliance (e.g., self-exclusion records).

3. How We Use Your Data

7xmm uses the personal data we collect for the following purposes:

• Account management: To create, verify, maintain, and secure your 7xmm account, including identity verification (KYC) as required by applicable regulations.
• Service delivery: To provide access to games, process deposits and withdrawals via GCash, PayMaya, BPI, BDO, Metrobank, and other supported payment methods, and to deliver bonuses and promotions.
• Fraud prevention and security: To detect, investigate, and prevent fraudulent transactions, money laundering, unauthorized account access, and other illegal or prohibited activities.
• Regulatory compliance: To comply with applicable Philippine laws and regulations, including anti-money laundering (AML) obligations, data privacy requirements, and any directives from relevant regulatory authorities.
• Responsible gaming: To monitor gaming behavior, enforce deposit and loss limits, process self-exclusion requests, and identify players who may be at risk of problem gambling.
• Customer support: To respond to your inquiries, resolve disputes, and improve the quality of our support services.
• Platform improvement: To analyze usage patterns, conduct research, and improve the features, performance, and user experience of the 7xmm Platform.
• Marketing communications: To send you promotional offers, bonus notifications, and platform updates, where you have consented to receive such communications. You may opt out at any time.

4. Legal Basis for Processing

Under the Data Privacy Act of 2012, 7xmm processes your personal data on the following legal bases:

• Contractual necessity: Processing required to perform our obligations under the Terms & Conditions you have agreed to, including account management, payment processing, and game delivery.
• Legal obligation: Processing required to comply with applicable Philippine laws, including AML regulations, KYC requirements, and data retention obligations.
• Legitimate interests: Processing necessary for our legitimate business interests, including fraud prevention, platform security, and service improvement, where such interests are not overridden by your rights and freedoms.
• Consent: Processing based on your freely given, specific, informed, and unambiguous consent, particularly for marketing communications and certain cookie-based tracking. You may withdraw consent at any time without affecting the lawfulness of prior processing.

5. Sharing Your Data

7xmm does not sell, rent, or trade your personal data to third parties for their own commercial purposes. We may share your personal data with the following categories of recipients, strictly on a need-to-know basis and subject to appropriate data protection safeguards:

• Payment processors: GCash, PayMaya, BPI, BDO, Metrobank, and other payment service providers, solely to process your deposits and withdrawals.
• Identity verification providers: Third-party KYC and AML compliance service providers engaged to verify your identity and screen for sanctions or politically exposed person (PEP) status.
• Game software providers: Licensed game developers and content providers whose games are available on the 7xmm Platform, to the extent necessary for game delivery and fairness auditing.
• IT and infrastructure providers: Cloud hosting, cybersecurity, and technical support providers engaged to operate and maintain the 7xmm Platform.
• Regulatory and law enforcement authorities: Where required by applicable Philippine law, court order, or regulatory directive, including disclosures to the Anti-Money Laundering Council (AMLC) or the National Privacy Commission (NPC).
• Professional advisers: Lawyers, auditors, and accountants engaged in connection with the operation of 7xmm's business, subject to professional confidentiality obligations.

All third-party service providers engaged by 7xmm are contractually required to process personal data only for the specified purpose, to maintain appropriate security measures, and to comply with applicable data protection laws.

6. Cookies & Tracking Technologies

7xmm uses cookies and similar tracking technologies (such as web beacons and local storage) to operate and improve the Platform. Cookies are small text files stored on your device that help us recognize you, remember your preferences, and analyze how you use the Platform.

The types of cookies we use include:

• Strictly necessary cookies: Essential for the Platform to function, including session management, login authentication, and security features. These cannot be disabled.
• Functional cookies: Used to remember your preferences, such as language settings and responsible gaming limits, to provide a more personalized experience.
• Analytics cookies: Used to collect aggregated, anonymized data about how players use the Platform, helping us identify areas for improvement.
• Marketing cookies: Used to deliver relevant promotional content and measure the effectiveness of our marketing campaigns. These are only set with your consent.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the 7xmm Platform.

7. Data Retention

7xmm retains your personal data for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, regulatory, accounting, and reporting requirements. Specific retention periods include:

• Account and identity data: Retained for the duration of your account and for a minimum of five (5) years following account closure, in accordance with AML and KYC regulatory requirements.
• Financial transaction records: Retained for a minimum of five (5) years from the date of the transaction, as required by Philippine AML regulations.
• Gaming history: Retained for a minimum of three (3) years from the date of each gaming session.
• Support communications: Retained for two (2) years from the date of the last communication, unless a longer period is required for dispute resolution.
• Marketing consent records: Retained for the duration of your consent and for one (1) year following withdrawal of consent.

Upon expiry of the applicable retention period, personal data is securely deleted or anonymized in accordance with 7xmm's data disposal procedures.

8. Your Rights

Under the Data Privacy Act of 2012, you have the following rights with respect to your personal data held by 7xmm:

• Right to be informed: The right to be notified of how your personal data is collected, used, and processed — which this Policy fulfills.
• Right of access: The right to request a copy of the personal data we hold about you and information about how it is processed.
• Right to rectification: The right to request correction of inaccurate or incomplete personal data.
• Right to erasure: The right to request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations.
• Right to object: The right to object to the processing of your personal data for direct marketing purposes or where processing is based on legitimate interests.
• Right to data portability: The right to receive your personal data in a structured, commonly used, and machine-readable format, where technically feasible.
• Right to withdraw consent: Where processing is based on your consent, the right to withdraw that consent at any time without affecting the lawfulness of prior processing.
• Right to lodge a complaint: The right to lodge a complaint with the National Privacy Commission (NPC) if you believe your data privacy rights have been violated.

To exercise any of the above rights, please contact 7xmm's Data Protection Officer using the contact details provided in Section 13 of this Policy. We will respond to all verified requests within thirty (30) days, or such other period as permitted by applicable law.

9. Data Security

7xmm implements a comprehensive set of technical and organizational security measures to protect your personal data against unauthorized access, accidental loss, destruction, alteration, or disclosure. These measures include:

• Encryption: All data transmitted between your device and the 7xmm Platform is protected using 256-bit SSL/TLS encryption. Sensitive data at rest, including financial information and identity documents, is encrypted using industry-standard algorithms.
• Access controls: Access to personal data is restricted to authorized 7xmm personnel and service providers on a strict need-to-know basis. All access is logged and regularly audited.
• Firewalls and intrusion detection: The 7xmm Platform is protected by enterprise-grade firewalls and real-time intrusion detection and prevention systems.
• Secure password storage: Account passwords are stored using one-way cryptographic hashing and are never stored in plain text.
• Regular security assessments: 7xmm conducts regular vulnerability assessments and penetration testing to identify and remediate security weaknesses.
• Staff training: All 7xmm personnel with access to personal data receive regular data privacy and security training.

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, 7xmm will notify the National Privacy Commission and affected individuals in accordance with the requirements of the Data Privacy Act of 2012 and its Implementing Rules and Regulations.

10. Children's Privacy

The 7xmm Platform is strictly intended for individuals who are 21 years of age or older, in accordance with Philippine law governing online gambling and casino-style gaming. 7xmm does not knowingly collect personal data from individuals under the age of 21.

If 7xmm becomes aware that personal data has been collected from an individual under the age of 21, we will take immediate steps to delete that data and close the associated account. If you believe that a minor has registered on the 7xmm Platform, please contact us immediately using the details in Section 13.

11. Third-Party Services

The 7xmm Platform may contain references to or integrations with third-party services, including payment gateways such as GCash and PayMaya, and game software providers. When you interact with these third-party services, their own privacy policies and data practices apply. 7xmm is not responsible for the privacy practices of third-party service providers beyond the contractual data protection obligations we impose on them.

We encourage you to review the privacy policies of any third-party services you interact with in connection with your use of the 7xmm Platform.

12. Changes to This Policy

7xmm reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or regulatory requirements. When material changes are made, we will notify registered players via email or a prominent notice on the Platform, and update the "Last Updated" date at the top of this page.

Your continued use of the 7xmm Platform following the posting of an updated Privacy Policy constitutes your acceptance of the revised Policy. If you do not agree to the updated Policy, you must stop using the Platform and may request account closure in accordance with our Terms & Conditions.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way 7xmm handles your personal data, please contact our Data Protection Officer:

You also have the right to lodge a complaint with the National Privacy Commission (NPC) of the Philippines if you believe your data privacy rights have been violated. Information about the NPC and how to file a complaint is available through official Philippine government channels.